Social ROI. Seriously.
Optimize the return on your social media marketing investment.
Close the loop. See the light.
Nearly two thirds of brands don’t track the business value of their social media activity. Why? Because conventional analytics tools don’t accurately measure the results of social sharing. awe.sm proves that the ROI of organic social media can be measured — and optimized.
Forget correlation, algorithms, or fancy math. View your whole social funnel, from post to conversion, and evaluate your investment based on knowing its real return.
Lower your risk. Protect your investment.
With an investment as costly as your social strategy on the line, there's no room for error. Avoid cobbling together data and making assumptions. Use a closed-loop system that tracks both the links you share and the content your audience re-shares on your behalf — from reach, to reactions, to clicks, through to conversions — in a single data source.
Optimize your strategy. Increase your return.
Apply performance metrics to your social media strategy. Identify top-performing posts, channels, content, and influencers that most effectively spread the word and drive real business results. Target your efforts and optimize your social media marketing strategy based on what works.