I’m starting to see too many people on Twitter acting like if they follow steps a), b), and c), they will automatically achieve ’success’ (“Collect underpants -> ? -> Profit”). Just like the only formula for blogging that has proven universally successful is to foster a compelling conversation among an engaged community, the only way to get value from Twitter is to add it.

@Dan: I’m glad you enjoyed the post, and am flattered you find it recommendation-worthy. It’s a big compliment, especially since the original idea was inspired by reading the post on your blog, which I found because someone I follow complimented your Twitter profile design (which is incidentally one of the best practices above).

Ultimately, however, the same rule applies. Tools, tips and tricks are only as effective as half of the value of the content. People will follow interesting people.