I just finished my presentation at BarCampLA 7 called ‘URLs are the new cookies’ (name credit: Alistair Croll). I talked a little bit about awe.sm, but the point was more to discuss the problem statement awe.sm is trying to solve.
See for yourself:
And here’s a link to the PDF version. Thanks to everyone who attended for being a great crowd and having some really insightful questions.
P.S. This is my second time presenting at BarCampLA. The last time was at BarCampLA 1 in 2006 
That’s awesome
Thanks for sharing the slides. It amazing how the short url has grown in use and function.
We currently use a mix of campaigns of Google Analytics and Tinyurl to do what awe.sm can do.
Looking forward to trying out awe.sm, just waiting for the invite code Hint, Hint.