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	<title>SnowBlog: The Snowball Factory Blog &#187; Our Products</title>
	<atom:link href="http://blog.snowballfactory.com/category/products/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.snowballfactory.com</link>
	<description>Performance marketing for social media</description>
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		<title>Tweet Button with Shortening for WordPress</title>
		<link>http://blog.snowballfactory.com/2010/08/15/tweet-button-with-shortening-for-wordpress/</link>
		<comments>http://blog.snowballfactory.com/2010/08/15/tweet-button-with-shortening-for-wordpress/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 15:54:53 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[awe.sm]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[retweet]]></category>
		<category><![CDATA[su.pr]]></category>
		<category><![CDATA[tinyurl]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[tweet button]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[url shortening]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://blog.snowballfactory.com/?p=378</guid>
		<description><![CDATA[On Thursday, Twitter released their &#8216;official&#8217; tweet button. By default, it uses Twitter&#8217;s t.co URL shortening, which means it will display an excerpt of the full link in the tweet. But some folks, like our awe.sm customers (yes, I mean that both ways ), want to easily use the new official tweet button with 3rd-party [...]]]></description>
			<content:encoded><![CDATA[<p>On Thursday, <a href="http://blog.twitter.com/2010/08/pushing-our-tweet-button.html">Twitter released</a> their &#8216;official&#8217; <a href="http://twitter.com/goodies/tweetbutton">tweet button</a>. By default, it uses Twitter&#8217;s t.co URL shortening, which means it will display an excerpt of the full link in the tweet. But some folks, like our <a href="http://totally.awe.sm">awe.sm</a> customers (yes, I mean that both ways <img src='http://blog.snowballfactory.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  ), want to easily use the new official tweet button with 3rd-party tracking tools.</p>
<p>So, we&#8217;ve whipped up a <a href="http://wordpress.org/extend/plugins/tweet-button-with-shortening/">WordPress plugin</a> that supports awe.sm, bit.ly, tinyurl, su.pr, and digg URLs as well as some other nifty features.</p>
<p style="text-align: center;"><strong><a href="http://wordpress.org/extend/plugins/tweet-button-with-shortening/">Get the plugin here</a></strong></p>
<p>.</p>
<p>Here&#8217;s the full feature list:</p>
<ul>
<li>Configure the placement of the button on your posts: top; bottom; top &amp; bottom; or manual</li>
<li>Choose the type of Twitter tweet button you want: vertical count; horizontal count; or no count</li>
<li>Optionally use awe.sm, bit.ly, tinyurl, su.pr, or digg to shorten the links shared through the tweet button (default is Twitter&#8217;s t.co)</li>
<li>Specify the via Twitter username to be included at the end of the tweet and in the recommended users to follow screen after the tweet</li>
<li>Optionally add the author of a given post to the recommended users to follow screen after the tweet (requires the author to enter their Twitter username in their WP profile)</li>
<li>Disable the button on Pages</li>
</ul>
<div id="attachment_387" class="wp-caption aligncenter" style="width: 560px"><img src="http://blog.snowballfactory.com/wp-content/uploads/2010/08/compose_screenshot.png" alt="" title="compose_screenshot" width="550" height="260" class="size-full wp-image-387" /><p class="wp-caption-text">Use 3rd-party URL shorteners, like awe.sm, and specify the via username.</p></div>
<div id="attachment_388" class="wp-caption aligncenter" style="width: 560px"><img src="http://blog.snowballfactory.com/wp-content/uploads/2010/08/recommened_screenshot.png" alt="" title="recommended_screenshot" width="550" height="360" class="size-full wp-image-388" /><p class="wp-caption-text">Add the author of a given post to the recommended users to follow after the tweet.</p></div>
<p style="text-align: center;">Try it here:<br />
<a href="http://twitter.com/share" class="twitter-share-button" data-url="http://awe.sm/59O75" data-counturl="http://blog.snowballfactory.com/2010/08/15/tweet-button-with-shortening-for-wordpress/" data-text="Tweet Button with Shortening for WordPress" data-count="vertical" data-via="snowballfactory" data-related="jhstrauss:Author of the post">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script></p>
<p>This plugin is primarily based on the excellent <a href="http://wordpress.org/extend/plugins/backtype-tweetcount/">BackType Tweetcount plugin</a> and I adapted part of the post author code from the also excellent <a href="http://wordpress.org/extend/plugins/twitter-publisher/">Twitter Publisher plugin</a>.</p>
<p>If you have any issues or feature requests, please let us know at support+tbws [at] awe.sm.</p>
<p><strong>A note for awe.sm customers:</strong></p>
<p>The current awe.sm integration in this plugin is a bit of a hack. It will use your links on your awe.sm-powered domain, however it is currently using a single static link per blog post instead of our standard approach of a unique awe.sm link per tweet. This means that your stats for links shared via this plugin will have accurate total clicks but only a single share per original URL and inaccurate clicks per share (and of course parent-child relationships between tweets won&#8217;t work).</p>
<p>We are working on a way to get the full benefits of awe.sm tracking with the official tweet button, but it will be a few weeks before that is ready. In the meantime, we are continuing to use and recommend the <a href="http://wordpress.org/extend/plugins/backtype-tweetcount/">BackType Tweetcount plugin</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.snowballfactory.com/2010/08/15/tweet-button-with-shortening-for-wordpress/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>TweetPo.st Suspending New Signups :-/</title>
		<link>http://blog.snowballfactory.com/2010/04/30/tweetpo-st-suspending-new-signups/</link>
		<comments>http://blog.snowballfactory.com/2010/04/30/tweetpo-st-suspending-new-signups/#comments</comments>
		<pubDate>Sat, 01 May 2010 00:25:20 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[TweetPo.st]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[tweetpo.st]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.snowballfactory.com/?p=352</guid>
		<description><![CDATA[We are disappointed to announce that we have closed TweetPo.st to new users until further notice. This was a hard decision for us, but our top priority is delivering a high quality user experience for our current users and this is the only way we can do that at this point. If you have already [...]]]></description>
			<content:encoded><![CDATA[<p>We are disappointed to announce that we have closed TweetPo.st to new users until further notice. This was a hard decision for us, but our top priority is delivering a high quality user experience for our current users and this is the only way we can do that at this point.</p>
<p><a href="http://www.southparkstudios.com/clips/103574" target="_blank"><img class="size-medium wp-image-351 alignright" title="sad_panda" src="http://blog.snowballfactory.com/wp-content/uploads/2010/04/sad_panda-300x171.png" alt="" width="300" height="171" /></a></p>
<p>If you have already signed up for TweetPo.st, you will continue to be able to use it and we hope most of the issues that have cropped up in the last few weeks will soon be fixed. If you haven&#8217;t yet signed up for TweetPo.st, we really appreciate your interest and hope to open back up soon (please follow <a href="http://twitter.com/tweet_post" target="_blank">@tweet_post</a> to be kept up-to-date on our progress).</p>
<p>The brief history of TweetPo.st has been a series of lessons in building products on other people&#8217;s platforms. The first version (called TweetFace until Facebook made us change it a couple weeks after release) was basically a public prototype built in a week about a year ago. It grew out of our desire to have &#8216;a smarter way to update Facebook from Twitter&#8217; for our personal use and we only did it because it seemed so easy at the time. We didn&#8217;t even tell anyone about it other than our friends, but somehow people <a href="http://www.insidefacebook.com/2009/04/29/tweetface-is-a-more-powerful-way-to-update-facebook-from-twitter/">started</a> <a href="http://mashable.com/2009/07/21/facebook-connect-new/">to</a> <a href="http://thenextweb.com/2009/07/22/tweetpost-smarter-update-facebook-twitter/">notice</a>. We were happy that folks liked it and even happier that we didn&#8217;t have to worry about it while we worked on <a href="http://totally.awe.sm">other</a> <a href="http://www.fbshare.me">things</a>.</p>
<p>But then last fall, we began to get reports of strange behavior when new people tried to signup. When we finally had time to do some serious investigation, it turned out that Twitter had changed things in a way that made it impossible for TweetPo.st to add any more new users without us having to basically rewrite most of it, which we didn&#8217;t have the time to do then. It was wasn&#8217;t until this February that we were able to go back in and basically build <a href="http://blog.snowballfactory.com/2010/02/18/tweetpo-st-the-next-generation/">a whole new TweetPo.st</a> from the ground up using the latest APIs from Twitter and Facebook.</p>
<p><img class="size-medium wp-image-356 alignleft" title="tweetpost_logo" src="http://blog.snowballfactory.com/wp-content/uploads/2010/04/tweetpost_logo-298x300.png" alt="" width="179" height="180" /></p>
<p>Based on our research and planning, we blocked out a couple weeks to implement and test the new version. But very soon into it, we realized that things weren&#8217;t going to be that easy &#8212; specifically, some of the Facebook APIs we had planned to use <a href="http://bugs.developers.facebook.com/show_bug.cgi?id=8561">were broken</a> and all of them were <a href="http://www.allfacebook.com/2010/03/facebook-developers-increasingly-concerned-about-platform-reliability/">really slow and/or unreliable</a>. In practical terms, this meant we had to do a whole bunch of extra work and testing to make things work correctly for our users. Unfortunately, the very issue with the Facebook APIs is their unpredictability and so at a certain point we had to make a best guess at how to deal with it and then see what happened.</p>
<p>The good news is that after seeing how the application has performed (or not) in the real world over the last couple months, we have a better sense of the pattern of the underlying issues. The bad news is that the long-term fixes for these issues are again going to require significantly more time than we can give right now. So, we have made some smaller fixes that should restore performance for existing users in the coming days and we have decided to close TweetPo.st to new users until we can make the long-term fixes to properly support them.</p>
<p>We can&#8217;t tell you how much we appreciate the patience and understanding of our current users. We recently added <a href="http://twitter.com/misstillytilly">Tilly</a> to our team to help with customer care across all our products starting with TweetPo.st, and she has been totally impressed with how cool you all have been. And to anyone finding this because they want to use TweetPo.st, we&#8217;re even more bummed than you that we can&#8217;t let you in yet (and we recommend <a href="http://www.facebook.com/selectivetwitter">Selective Tweets</a> as a lightweight alternative in the meantime). We only want to build products people love to use and sometimes that requires us to go for more love from fewer people. We&#8217;re hard at work on a new version of <a href="http://totally.awe.sm">awe.sm</a>, which is going to be our main focus for the next few months. And hopefully, we&#8217;ll be able to do some more work on TweetPo.st soon after that. Thanks again for your support!</p>
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			<wfw:commentRss>http://blog.snowballfactory.com/2010/04/30/tweetpo-st-suspending-new-signups/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<title>TweetPo.st: The Next Generation</title>
		<link>http://blog.snowballfactory.com/2010/02/18/tweetpo-st-the-next-generation/</link>
		<comments>http://blog.snowballfactory.com/2010/02/18/tweetpo-st-the-next-generation/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 07:42:35 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Our Products]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[TweetPo.st]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[tweetpo.st]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.thesnowballfactory.com/?p=293</guid>
		<description><![CDATA[* Update: We&#8217;ve suspended new signups on TweetPo.st until further notice. Full details here. * I&#8217;m very happy to announce  we have begun private beta testing the new version of TweetPo.st. I&#8217;ll include the full back-story below, but I personally apologize for the lack of communication on TweetPo.st the last few months and for any [...]]]></description>
			<content:encoded><![CDATA[<p><strong>* Update: We&#8217;ve suspended new signups on TweetPo.st until further notice. Full details <a href="http://blog.snowballfactory.com/2010/04/30/tweetpo-st-suspending-new-signups/">here</a>. *</strong></p>
<p><strong></strong><br />
<img class="size-full wp-image-297   alignright" title="TweetPo.st_logo" src="http://blog.thesnowballfactory.com/wp-content/uploads/2010/02/TweetPo.st_logo.png" alt="" width="228" height="50" align="right" />I&#8217;m very happy to announce  we have begun private beta testing the new version of TweetPo.st. I&#8217;ll include the full back-story below, but I personally apologize for the lack of communication on TweetPo.st the last few months and for any frustration it may have caused. We&#8217;re really excited about the new version because, in addition to being able to take on new users again, <strong>we have added support for Facebook Pages</strong>, our <a href="http://tweetpost.uservoice.com/forums/16246-general/suggestions/172000-support-for-posting-to-facebook-pages">top requested feature</a>.</p>
<p>TweetPo.st is a smarter way to update Facebook from Twitter. Here are the key features of the new version:</p>
<ul>
<li>Post tweets as Facebook Status Updates</li>
<li>Post links you tweet on your Facebook Wall (so your friends can watch videos and see pictures right in their News Feed)</li>
<li>Ignore @replies</li>
<li>Change @mentions to real names</li>
<li>Only post the tweets you specify to Facebook (using either inclusive or exclusive filters)</li>
<li>Track links posted to Facebook with <a href="http://totally.awe.sm">awe.sm</a></li>
<li>*NEW* <strong>Supports both Facebook Profiles and Pages</strong></li>
<li>*NEW* <strong>Manage multiple posting configurations from Twitter accounts to Facebook Profiles or Pages</strong></li>
</ul>
<p>While we&#8217;re eager to get as many people using the new version of TweetPo.st as soon as possible, we need to limit the number of users until we work out all the kinks. We don&#8217;t anticipate this private beta period lasting more than a couple of weeks, but feel free to <strong>email support [at] tweetpo.st if you&#8217;d like to help us test</strong> before then. Otherwise, please <a href="http://twitter.com/tweet_post">follow @tweet_post</a> to be the first to know when it&#8217;s publicly available.</p>
<h3>The Back-Story</h3>
<p>About 4 months ago, we started seeing bug reports from users who were encountering errors signing up for TweetPo.st. It took some investigation, but we soon figured out that, due to the way we originally built the app (i.e. not using Twitter OAuth, which wasn&#8217;t available at the time), TweetPo.st had hit Twitter&#8217;s following/follower ratio limit. Without going into too much detail, this required us to completely re-architect TweetPo.st from the ground-up using Twitter&#8217;s new <a href="http://apiwiki.twitter.com/Streaming-API-Documentation">Streaming API</a>.</p>
<p>Originally, we thought we&#8217;d get this all done in December. But, we&#8217;re a small team working on 3 products (<a href="http://totally.awe.sm">awe.sm</a>, TweetPo.st, and <a href="http://www.fbshare.me">fbShare.me</a>). So, sometimes things don&#8217;t happen as quickly as we&#8217;d like. However, we dropped the ball on communications in this case. We didn&#8217;t want to announce a revised schedule until we had one we felt we could stick to, and new things continued to come up that kept us from finishing TweetPo.st. So, instead we went radio silent, which was not the right thing to do.</p>
<p>We apologize for not handling the situation as well as we should. And we hope you find the new version of TweetPo.st worth the wait when we make it publicly available in the next few weeks.</p>
]]></content:encoded>
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		<slash:comments>24</slash:comments>
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		<item>
		<title>New and Improved fbShare.me Button</title>
		<link>http://blog.snowballfactory.com/2009/10/26/new-and-improved-fbshare-me-button/</link>
		<comments>http://blog.snowballfactory.com/2009/10/26/new-and-improved-fbshare-me-button/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 18:47:32 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Our Products]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[awe.sm]]></category>
		<category><![CDATA[fbShare.me]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[sharecount]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wordpress plugin]]></category>

		<guid isPermaLink="false">http://blog.thesnowballfactory.com/?p=274</guid>
		<description><![CDATA[It&#8217;s been a little over a month since we first launched our sharecount button for Facebook and what a month it&#8217;s been. With very little promotion, our weekend coding project was quickly being served on over 5M pageviews per day. And now, Facebook has released an official version of their own. As part of Facebook&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a little over a month since we <a href="http://blog.thesnowballfactory.com/2009/09/21/the-facebook-sharecount-button/">first launched</a> our <a href="http://www.fbshare.me">sharecount button for Facebook</a> and what a month it&#8217;s been. With very little promotion, our weekend coding project was quickly being served on over 5M pageviews per day. And now, <a href="http://developers.facebook.com/news.php?blog=1&#038;story=323">Facebook has released an official version</a> of their own.</p>
<p>As part of Facebook&#8217;s button release, they also announced a new API for pulling the share data directly from them. They were kind enough to give us a preview of this API, and we actually launched a <a href="http://www.fbshare.me">new version of our button</a> using the combined Facebook and awe.sm share data over the weekend. Here&#8217;s what&#8217;s new:</p>
<ul>
<li>Uses combined share data from Facebook and awe.sm for the most complete stats</li>
<li>Cleaner look and slightly taller (9px) large button (it is now 53px wide by 69px tall)</li>
<li>Ability to customize the background and text colors of the badge in the large button</li>
<li>When there are no shares, the badge in the large button is clickable as a sharing interface</li>
</ul>
<p>We also upgraded <a href="http://wordpress.org/extend/plugins/sharecount-for-facebook/">our WordPress Plugin</a> to accommodate these changes and include some user requests:</p>
<ul>
<li>Support color customization in plugin</li>
<li>Added the ability to disable the button from appearing on Pages (vs Posts)</li>
<li>Improved plugin performance by eliminating javascript</li>
</ul>
<p>At this point, our version of the button is primarily targeted at existing <a href="http://awe.sm">awe.sm</a> publishers. But, there are a few reasons other folks might want to use it over the Facebook version:</p>
<ul>
<li>You think ours is purdier <img src='http://blog.snowballfactory.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </li>
<li>You like our <a href="http://wordpress.org/extend/plugins/sharecount-for-facebook/">WordPress Plugin</a></li>
<li>You want to use the <a href="http://www.google.com/support/googleanalytics/bin/answer.py?answer=55518" target="_blank">Google Analytics integration</a></lI>
</ul>
<p>Please <a href="http://fbshare.uservoice.com/">let us know</a> if you have ideas on how we can make the button even more useful.</p>
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			<wfw:commentRss>http://blog.snowballfactory.com/2009/10/26/new-and-improved-fbshare-me-button/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>awe.sm + Tweetie 2 = Crazy Delicious!</title>
		<link>http://blog.snowballfactory.com/2009/10/21/awe-sm-tweetie-2-crazy-delicious/</link>
		<comments>http://blog.snowballfactory.com/2009/10/21/awe-sm-tweetie-2-crazy-delicious/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 16:42:53 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Our Products]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[awe.sm]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[tweetie]]></category>
		<category><![CDATA[tweetie 2]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[url shortener]]></category>

		<guid isPermaLink="false">http://blog.thesnowballfactory.com/?p=258</guid>
		<description><![CDATA[We hear those new-fangled iPhone thingies are pretty cool and a lot of the kids today are using them for the Twitter with an app called Tweetie 2. Since the nice folks over at atebits were kind enough to add a custom URL shortening feature to Tweetie 2, we made an awe.sm API endpoint to [...]]]></description>
			<content:encoded><![CDATA[<p>We hear those new-fangled iPhone thingies are pretty cool and a lot of the kids today are using them for the Twitter with an app called <a href="http://www.atebits.com/tweetie-iphone/">Tweetie 2</a>. Since the nice folks over at <a href="http://www.atebits.com/">atebits</a> were kind enough to add a <a href="http://developer.atebits.com/tweetie-iphone/custom-shortening/">custom URL shortening feature</a> to Tweetie 2, we made an awe.sm API endpoint to work with it (and any other Twitter client that supports a similarly standardized URL shortening API call). Here&#8217;s how to use it.</p>
<p>1) In the Tweetie Settings, select Custom URL Shortener and you&#8217;ll get a screen like this:</p>
<div align="center"><a href="http://developer.atebits.com/tweetie-iphone/custom-shortening/"><img class="aligncenter" src="http://atebits.cachefly.net/developer.atebits.com/img/custom-urlshortening.png" alt="Tweetie 2 Custom URL Shortener Settings" width="250" /></a></div>
<p></p>
<p>2) Enter the following string replacing &#8216;{YOUR API KEY}&#8217; with your awe.sm API Key (if you don&#8217;t have an awe.sm API Key yet, we appreciate your continued patience):<br />
<code>http://create.awe.sm/tweet?create_type=tweetie&amp;api_key={YOUR API KEY}&amp;target=%@</code></p>
<p>3) When writing your tweets, enter the Compose Menu and click the Shrink URLs button as seen here:</p>
<div align="center"><img class="aligncenter" src="http://atebits.cachefly.net/atebits/img/tweetie-iphone/screenshots/4_compose.png" border="1" alt="Tweetie 2 Compose Menu" width="250" /></div>
<p></p>
<p>This will create awe.sm-powered URLs using whatever <a href="http://makeme.awe.sm/">custom domain</a> you have as your account default with the channel (share_type) &#8216;twitter&#8217; and tool (create_type) &#8216;tweetie&#8217;.</p>
<p>If you&#8217;re a developer interested in integrating awe.sm support into your app, please check out our <a href="http://developers.awe.sm">API documentation</a> and feel free to drop us a line at <strong>developers [at] awe.sm</strong>.</p>
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		<title>The Facebook Sharecount Button</title>
		<link>http://blog.snowballfactory.com/2009/09/21/the-facebook-sharecount-button/</link>
		<comments>http://blog.snowballfactory.com/2009/09/21/the-facebook-sharecount-button/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 20:24:15 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Our Products]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[awe.sm]]></category>
		<category><![CDATA[fbShare.me]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://blog.thesnowballfactory.com/?p=250</guid>
		<description><![CDATA[We hadn&#8217;t really planned to announce this yet, but the cat is now out of the bag. A few weeks back I decided to build a button for my blog that would give me the same functionality of &#8216;retweet&#8217; buttons, like the ones from TweetMeme and Backtype (both of which support awe.sm by the way [...]]]></description>
			<content:encoded><![CDATA[<p>We hadn&#8217;t really planned to announce this yet, but the cat is <a href="http://thenextweb.com/2009/09/21/retweet-buttons-web-facebook/">now out of the bag</a>.</p>
<p>A few weeks back I decided to build a button for my blog that would give me the same functionality of &#8216;retweet&#8217; buttons, like the ones from <a href="http://tweetmeme.com/about/retweet_button">TweetMeme</a> and <a href="http://www.backtype.com/widgets/tweetcount">Backtype</a> (both of which support awe.sm by the way <img src='http://blog.snowballfactory.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  ), for sharing on Facebook.</p>
<p>I built it in a weekend on top of our powerful <a href=http://developers.awe.sm/documentation/aggregate_data_api/">Aggregate Data API</a>, and then we decided some other folks might like it too. So, we put up a little splash page and started quietly asking people to test it. <a href="http://mashable.com">Mashable</a> was the first major blog to launch it this past weekend, and were very helpful in providing feedback. You can now also find it live on <a href="http://thenextweb.com">The Next Web</a>, and grab it for your own site at <a href="http://www.fbshare.me">fbShare.me</a>.</p>
<p>What it does:</p>
<ul>
<li>Displays the number of shares and on hover the total number of clicks for those shares (displays Facebook logo when 0 shares)</li>
<li>Gives you a choice between a large or small button</li>
<li>Tracks the shares from the button using your awe.sm API Key or fbShare.me links</li>
<li>Allows you to add Google Analytics parameters to fbShare.me links</li>
</ul>
<p>Please note, <strong>this is NOT an officially endorsed Facebook tool</strong>. It doesn&#8217;t have special access to secret Facebook APIs that tell you how many times a link has been shared on Facebook. <strong>The count and click numbers are only for share actions that happen via awe.sm</strong>. In addition to the shares that occur through the fbShare.me button, any that happen through other awe.sm-enabled sharing or syndication tools, like <a href="http://wordpress.org/extend/plugins/sociable/">Sociable</a>, <a href="http://www.addtoany.com/">AddToAny</a>, and <a href="http://tweetpo.st">TweetPo.st</a>, will also be counted. </p>
<p>We put this out there because we thought it was cool and hoped others would find it useful. It is also a great reference implementation for the kinds of valuable sharing tools that can be built on top of the <a href="http://developers.awe.sm">awe.sm APIs</a>. awe.sm is a social media campaign tracking platform for publishers, and we want to offer them the broadest selection of syndication and sharing tools possible. Our real value isn&#8217;t in building our own tools, it&#8217;s in helping the developers of the thousands of great tools out there offer publishers a way to connect those individual solutions together to form a cohesive system. </p>
<p>Our hope for fbShare.me is that it will inspire more great tools developers to incorporate awe.sm-powered functionality into what they&#8217;re building. So if you&#8217;re working on a social media syndication or sharing tool for publishers, please check out <a href="http://developers.awe.sm">our APIs</a> and feel free to drop us a line at <strong>developers [at] awe.sm</strong>.</p>
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		<title>An update on the awe.sm beta</title>
		<link>http://blog.snowballfactory.com/2009/07/16/an-update-on-the-awe-sm-beta/</link>
		<comments>http://blog.snowballfactory.com/2009/07/16/an-update-on-the-awe-sm-beta/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 19:06:30 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Our Products]]></category>
		<category><![CDATA[awe.sm]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[APIs]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[developers]]></category>

		<guid isPermaLink="false">http://blog.thesnowballfactory.com/?p=237</guid>
		<description><![CDATA[First of all, thanks so much to everyone who has expressed interest in joining the awe.sm private beta, especially those of you who have taken the time to complete our survey. We&#8217;ve frankly been overwhelmed by the response and sincerely apologize to anyone we haven&#8217;t been able to contact yet. Unfortunately, we&#8217;re going to have [...]]]></description>
			<content:encoded><![CDATA[<p>First of all, thanks so much to everyone who has expressed interest in joining the awe.sm private beta, especially those of you who have taken the time to complete <a href="http://totally.awe.sm/survey">our survey</a>. We&#8217;ve frankly been overwhelmed by the response and sincerely apologize to anyone we haven&#8217;t been able to contact yet.</p>
<p>Unfortunately, we&#8217;re going to have to continue to limit access to the beta for the foreseeable future. We&#8217;re a small team with a new product and our primary focus continues to be on delivering the best possible experience to our existing users. We currently communicate very closely with all of our customers to understand their needs and how we can improve the product to best serve them. Obviously this is quite a labor-intensive process, but we firmly believe it is the quickest route to delivering a great product to everyone else.</p>
<p>We truly appreciate your patience and are seriously bummed not to be able to give more folks access yet. If you&#8217;ve already filled out the survey, there&#8217;s no need to do so again. And if you want to discuss anything with us, drop a line to support[at]awe.sm (though please allow a couple days for a response). Please note <strong>if you&#8217;re a developer interested in exploring our APIs, we&#8217;re being a bit more liberal about granting access to <a href="http://developers.awe.sm">http://developers.awe.sm</a> so go ahead and apply</strong>.</p>
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		<title>Testing the new Twitter Publisher WP Plugin</title>
		<link>http://blog.snowballfactory.com/2009/06/11/testing-the-new-twitter-publisher-wp-plugin/</link>
		<comments>http://blog.snowballfactory.com/2009/06/11/testing-the-new-twitter-publisher-wp-plugin/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 18:45:05 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Our Products]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[awe.sm]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter publisher]]></category>
		<category><![CDATA[twitterfeed]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wordpress plugin]]></category>

		<guid isPermaLink="false">http://blog.thesnowballfactory.com/?p=227</guid>
		<description><![CDATA[WP plugin developer Timan Rebel just launched a new WP plugin called Twitter Publisher, which is a great way to automatically tweet new blog posts when they are published. Twitter Publisher supports both bit.ly and awe.sm to shorten the links going to Twitter, and it will even add Google Analytics campaign parameters to the bit.ly [...]]]></description>
			<content:encoded><![CDATA[<p>WP plugin developer <a href="http://rebelic.nl/">Timan Rebel</a> just launched a new WP plugin called <a href="http://wordpress.org/extend/plugins/twitter-publisher/">Twitter Publisher</a>, which is a great way to automatically tweet new blog posts when they are published. </p>
<p>Twitter Publisher supports both <a href="http://bit.ly">bit.ly</a> and <a href="http://awe.sm">awe.sm</a> to shorten the links going to Twitter, and it will even add Google Analytics campaign parameters to the bit.ly links for you (awe.sm does this automatically <img src='http://blog.snowballfactory.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  ). But the coolest feature IMHO is the ability to give the author of the post credit in the tweet. This is great for larger blogs with multiple authors. However if you&#8217;re just rolling solo, it&#8217;s not a huge advantage over <a href="http://twitterfeed.com">Twitterfeed</a> (which also supports awe.sm <img src='http://blog.snowballfactory.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  ). </p>
<p>We&#8217;re gonna test it out on this blog to see how it works, but probably stick with Twitterfeed on <a href="http://jonathanhstrauss.com/blog">my personal blog</a> for now.</p>
<p><strong>Update:</strong> It looks like there are still some bugs in the Twitter Publisher plugin, specifically it is ignoring the setting to use awe.sm and using bit.ly instead. We&#8217;ve alerted Timan, and hopefully he will release a fix soon.</p>
<p><strong>Update 2:</strong> The plugin should be working correctly now.</p>
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		<title>Presenting awe.sm</title>
		<link>http://blog.snowballfactory.com/2009/05/04/presenting-awesm/</link>
		<comments>http://blog.snowballfactory.com/2009/05/04/presenting-awesm/#comments</comments>
		<pubDate>Mon, 04 May 2009 18:56:02 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Our Products]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[awe.sm]]></category>
		<category><![CDATA[addtoany]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[famery]]></category>
		<category><![CDATA[kissmetrics]]></category>
		<category><![CDATA[simplybox]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[TweetPo.st]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitterfeed]]></category>
		<category><![CDATA[url shortener]]></category>
		<category><![CDATA[zentact]]></category>

		<guid isPermaLink="false">http://blog.thesnowballfactory.com/?p=160</guid>
		<description><![CDATA[We&#8217;ve mentioned awe.sm a couple of times on this blog, and now it&#8217;s finally time to pull back the curtain and tell you guys what it&#8217;s all about. awe.sm is an open sharing analytics platform &#8212; a way to instrument, track, and analyze how content and attention flow through the social web. Since February, we&#8217;ve [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve mentioned awe.sm a couple of times on this blog, and now it&#8217;s finally time to pull back the curtain and tell you guys what it&#8217;s all about. <strong><a href="http://totally.awe.sm">awe.sm</a> is an open sharing analytics platform &#8212; a way to instrument, track, and analyze how content</strong><a href="http://totally.awe.sm"><img style="padding: 0px 0px 0px 10px" title="awe.sm-o" src="http://blog.thesnowballfactory.com/wp-content/uploads/2009/05/awesm_logo-300x300.png" alt="awesm_logo" width="180" height="180" align="right" /></a><strong> and attention flow through the social web</strong>. Since February, we&#8217;ve been working with a select group of application developers, tools partners, and content publishers to test and refine awe.sm and help us get it ready for today: <strong>the <a href="http://www.techcrunch.com/2009/05/04/its-awesm-create-a-powerful-custom-url-shortener-for-your-own-domain/">launch of our private beta</a></strong><strong>!</strong> While we&#8217;re not quite ready to take all comers, we are now officially opening up the invites beyond the group that&#8217;s been so helpful these last 3 months. If you&#8217;ve already been in contact with us, thanks for your patience and we&#8217;ll be reaching out to you directly over the next few weeks with your invite. If you want to know how to get an invite, read on&#8230;</p>
<p><strong>awe.sm for Publishers</strong><br />
Our mission here at the <a href="http://thesnowballfactory.com">Snowball Factory</a> is to help connect creators of interesting content with the people who love it. And we believe social media provides an incredibly powerful infrastructure to do that. awe.sm is the centerpiece of our efforts to <strong>make social media a more efficient, effective, and measurable marketing channel for content publishers</strong>. awe.sm integrates with the tools you already use to make the whole of your social media self-promotion efforts (e.g. pimping your latest blog post on Twitter, Facebook, FriendFeed, etc) greater than the sum of the parts by giving you a comprehensive view of the resulting traffic *right in Google Analytics*. awe.sm is currently supported in <a href="http://twitterfeed.com">Twitterfeed</a>, <a href="http://addtoany.com">AddToAny</a>, <a href="http://tweetface.net">TweetFace</a> (which we built too <img src='http://blog.snowballfactory.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  ), and our version of the <a href="http://yoast.com/wordpress/sociable/">Sociable WordPress Plugin</a>. We&#8217;ve been working with <a href="http://tcrn.ch/Ku">TechCrunch</a> as well as a number of smaller publishers during our alpha, and as of today <strong>we will be handing out invites to publishers who complete <a href="http://totally.awe.sm/survey/">our survey</a></strong>. For more information on our publisher offering, please drop us a line to <strong>publishers [at] awe.sm</strong>.</p>
<p><strong>awe.sm for Developers</strong><br />
In building awe.sm, we realized that sharing analytics is a pain point felt by a broader group than just publishers and we wanted to make our solution available to others building applications with sharing components. To that end, awe.sm was built from the APIs up and developers can recreate any of our features (or build new ones of their own) entirely in their own apps. We like to think of it as <strong>analytics infrastructure-as-a-service</strong>. And we&#8217;re proud to already be powering features of <a href="http://zentact.com">Zentact</a>, <a href="http://famery.com">Famery</a>, <a href="http://simplybox.com">SimplyBox</a>, and <a href="http://kissmetrics.com">KISSmetrics</a>. We&#8217;re still limiting access to our <a href="http://groups.google.com/group/awesm-api">API documentation</a> at this point. But if you&#8217;re a developer who would like to check it out, <strong>please send a brief description of your application and how you would like to use awe.sm to developers [at] awe.sm</strong>.</p>
<p><strong>awe.sm Partners</strong><br />
Each publisher&#8217;s approach to social media marketing is different, and we don&#8217;t believe there is (or should be) a one-size-fits-all solution. And while we will build some tools, like <a href="http://tweetface.net">TweetFace</a>, ourselves when we can&#8217;t find existing ones that do what we want, we&#8217;d much rather partner with folks who are totally focused on making a great tool to solve a particular publisher need. That&#8217;s why we&#8217;re very excited to announce awe.sm support in <a href="http://addtoany.com">AddToAny</a>, one of the most innovative share widgets out there, to go along with our <a href="http://twitterfeed.wordpress.com/2009/04/08/digg-support-brazilian-shortener-and-all-sorts-of-other-awesm-ness/">previously announced</a> <a href="http://twitterfeed.com">Twittefeed</a> integration. In addition to recommending partner tools to awe.sm publishers, we also plan to offer an affiliate model for partners who drive premium awe.sm signups. <strong>So if you&#8217;ve got a publisher tool that you&#8217;d like to integrate with awe.sm, please hit us up at partners [at] awe.sm</strong>.</p>
<p><strong>Private-Label URL Shorteners (What you can get <a href="http://makeme.awe.sm">right now</a>!)</strong><br />
One of the most notable features of awe.sm is that it can shorten long URLs, which we&#8217;ve been told is particularly useful for this thing called Twitter that everyone is talking about <img src='http://blog.snowballfactory.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  . It is such a notable feature that a bunch of people asked us if we could do it using domains other than http://awe.sm, which we can. In fact, we&#8217;re already powering URL shorteners for some of the above mentioned partners including TechCrunch (<a href="http://tcrn.ch">tcrn.ch</a>), KISSmetrics (<a href="http://klck.me">klck.me</a>), Topspin (<a href="http://t.opsp.in">t.opsp.in</a>), and AddToAny (<a href="http://a2a.me">a2a.me</a>). So starting today, we&#8217;re officially offering <strong>*private-label URL shorteners running on your domain starting at just $99 per year*</strong>.</p>
<p>For $99/year, you get:</p>
<ul>
<li> a hassle-free hosted solution with no set-up costs</li>
<li>10k shortened URLs per month and no limit on redirections</li>
<li>full clickstream stats and Google Analytics integration</li>
<li>support in all awe.sm-enabled publisher tools</li>
<li>99% monthly uptime money-back guarantee</li>
</ul>
<p>We also offer advanced features like the ability to build your own stats UI as well as dedicated servers and higher SLAs. <strong>You can <a href="http://makeme.awe.sm">get started now</a> or ping us for more info at domains [at] awe.sm</strong>.</p>
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		<title>BarCampLA 7 Presentation: &#8216;URLs are the new cookies&#8217;</title>
		<link>http://blog.snowballfactory.com/2009/05/02/barcampla-7-presentation-urls-are-the-new-cookies/</link>
		<comments>http://blog.snowballfactory.com/2009/05/02/barcampla-7-presentation-urls-are-the-new-cookies/#comments</comments>
		<pubDate>Sat, 02 May 2009 23:24:20 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Our Products]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[awe.sm]]></category>
		<category><![CDATA[barcamp]]></category>
		<category><![CDATA[barcampla]]></category>
		<category><![CDATA[bcla]]></category>
		<category><![CDATA[cookies]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[snowball]]></category>
		<category><![CDATA[snowballfactory]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.thesnowballfactory.com/?p=171</guid>
		<description><![CDATA[I just finished my presentation at BarCampLA 7 called &#8216;URLs are the new cookies&#8217; (name credit: Alistair Croll). I talked a little bit about awe.sm, but the point was more to discuss the problem statement awe.sm is trying to solve. See for yourself: And here&#8217;s a link to the PDF version. Thanks to everyone who [...]]]></description>
			<content:encoded><![CDATA[<p>I just finished my presentation at <a href="http://barcampla.org">BarCampLA 7</a> called &#8216;URLs are the new cookies&#8217; (name credit: <a href="http://www.bitcurrent.com/">Alistair Croll</a>). I talked a little bit about <a href="http://awe.sm">awe.sm</a>, but the point was more to discuss the problem statement awe.sm is trying to solve.</p>
<p>See for yourself:</p>
<div id="__ss_1377936" style="width: 425px; text-align: center;"><object style="margin: 0px;" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bcla-7preso-key-090502220455-phpapp02&amp;stripped_title=urls-are-the-new-cookies" /><param name="allowfullscreen" value="true" /><embed style="margin: 0px;" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bcla-7preso-key-090502220455-phpapp02&amp;stripped_title=urls-are-the-new-cookies" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p>And here&#8217;s <a href="http://thesnowballfactory.com/files/bcla-7_preso.pdf">a link to the PDF version</a>. Thanks to everyone who attended for being a great crowd and having some really insightful questions.</p>
<p>P.S. This is my second time presenting at BarCampLA. The <a href="http://blog.360.yahoo.com/jonathanhstrauss?p=130">last time</a> was at BarCampLA 1 in 2006 <img src='http://blog.snowballfactory.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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